If you set up a Facebook fan page for your business and start attracting fans, you’ve got to figure out a way to keep those fans engaged. Luckily, Facebook provides a free tool to help you do just that.
It’s called Facebook Insights, and it measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page. As a page administrator, you may have noticed a box on the left-hand side of the fan page that gives a score for post quality and number of interactions this week. The higher the post quality score, the more successful you’ve been at engaging your fans with your content.
When you click on “See All” inside the Insights box, you’ll find four charts that provide the following information:
- Number of fans who interact with your page
- Number of active fans this week (broken down by age & gender)
- All fans of your business (includes # of new and unsubscribed fans)
- Total number of fans (broken down by age & gender)
The charts also tell you the growth of your fan base over time broken down by country; the total number of times a page was viewed per day; total photo views, audio plays, and video plays for the content you have uploaded to your Page.
In addition, Facebook e-mails the page administrator a weekly update that tells how many new fans have been added, the number of wall posts, comments and likes this week, as well as the number of visits to the fan page this week. I’ve been asked by several business owners if their numbers look good and honestly that is hard to measure since the feedback is new. Rather than deciding if your numbers right now are good or bad, instead save the emails and use the numbers as a benchmark. If you are working your social media marketing program, the numbers should steadily increase and improve week over week.
Facebook provides the option of downloading the data as an Excel file or CSV file. Then, you can track whether you need to improve your fan interaction by posting more relevant information, photos, links or videos to your page.
Who knows? You might find that you get more traffic to your Facebook Fan page than you do your own website! And once you leverage the power of Facebook Insights, you’ll be able to convert those fans into customers.
Please visit our Facebook Fan Page and become a fan! We would love to have you and your Facebook insights on what it is doing for your business. Leave a comment right here on the blog or on our Facebook wall. We want to HEAR from you!
Tags: Creating Wow, driving web traffic, Home Builder Marketing, home builder sales, increase web traffic, increasing web traffic, Meredith Communications, Meredith Oliver, New Home Sales Training, Real Estate Marketing, Search Engine Marketing, Search Engine Optimization (SEO), search engine optimization for home builders, seo for home builders, SMO, social media optimization
April 26, 2010 at 10:42 pm
Good evening, Meredith
This is excellent information.
Thank you for letting me know about this.
It’s a pleasure to know you.
Regards,
Del Barbray
June 28, 2010 at 8:05 pm
Can you use Facebook Insights or get any kind of analytical information about shared content and views if the group has less than 10,000 fans?