Do you display photos on your Facebook business page wall? If not, you’re missing out on a golden opportunity to create a unique marketing message with those 5 images.
Every time you upload a photo to your page, it will display at the top of your wall. You then have the option of keeping it there, or hiding it from view. Every time someone visits your wall, the images will be displayed in a different order – so don’t count on them to stay fixed like they do on a Facebook personal profile.
Just because the images change their order, doesn’t mean you can’t be creative with the message you display. Here is one example from Oreo:
You can clearly see their product, and Oreo even includes a call to action with the Facebook “like” image.
Here are a few simple steps and rules to follow so you can create your own branded photo strip:
1. Image Choice: Come up with 5 images that will display well in random order.
2. Image Size: Images that work best are horizontal and scaled to 97 x 68 pixels. You’ll need to create an image that size, or make sure it scales and crops well to that size.
3. Create Photo Album: Create an album for your images so they can be kept separate from other content.
4. Upload Images: Upload 5 images to your album, and they will automatically display in the photo strip as the most recent uploads. You can choose whether to publish the images or not for fans to comment.
5. Image Upkeep: Remember to hide any new images you add to your wall or other photo albums in order to keep your core 5 photo strip images in view.
You can choose to include a text message in the images you display too. You can use one word per image, as long as you don’t mind if the words get mixed up. Or include a call to action on an image, and in the description, add a link to your website so your fans have somewhere to go.
Tags: Creating Wow, driving web traffic, Facebook, facebook branding, facebook fan page, Facebook photos, improving websites, increase web traffic, increasing web traffic, Meredith Communications, Meredith Oliver, social media optimization, web traffic marketing, website technology
