What Makes an Online Sales Counselor WOW?
Remember the classic scene in the Wizard of Oz when Toto pulled back the curtain to reveal the “real” wizard? In the movie, the wizard turned out to be an ordinary person with an amazing machine that made munchkins, scarecrows and lions shake in their boots.
In the real world of online sales and marketing, the opposite is true. Ultimately, converting online leads into sales is not about technology (although it is very important to have a solid Web site as your foundation); it’s about the extraordinary people behind the technology.
Many industries, including homebuilding, have found that a dedicated Online Sales Counselor (OSC) is the BEST way to respond quickly, follow-up and manage Internet leads. In short, the Online Sales Counselor’s job is to build a virtual relationship with each and every Internet lead, one email, phone call or live chat at a time. The OSC’s magnetic personality, disciplined follow-up and killer communication skills engage and delight the dot com customer resulting in new sales.
Online Sales Counselors are a growing community of sales professionals and many are among the best salespeople in our industry. Well honed online sales and marketing programs often produce as much as 30% of total sales each and every month. Because of the nature of OSC’s behind the scenes work, there hasn’t been a lot written about the position or the people involved. The purpose of this article is to “pull back the curtain” on four of the best Online Sales Counselor’s in our industry and answer one central question – What makes an Online Sales Counselor WOW?
